Case Assignment: Illiteracy,”Case Assignment: IlliteracyCase Assignment: IlliteracyCase Assignment: IlliteracyIlliteracy among athletes must be stopped. In order to fully grasp the significance of this problem, we will look at the root of it, and then move to [its] effects, and fi- nally, we will look at the solution.17In this blueprint, Melody clearly previews her main ideas and introduces them in the order in which she will discuss them in the body of the speech.Sometimes speakers enumerate their main ideas to identify them even more clearly:To solve this issue, we must first examine the problem itself. Second, we’ll analyze the causes of the problem, and finally we’ll turn to a number of solutions to the problem of children in the diet culture.18Notice that both of the preceding examples consist of two sentences. As we noted in Chapter 5, a preview statement need not necessarily be one long, rambling sentence.In addition to using previews near the beginning of their speeches, speakers use them at various points throughout. These internal previews introduce and outline ideas that will be developed as the speech progresses. Internal previews also serve as transitions. One speaker, for example, had just discussed the dangers asso- ciated with organic farming. She then provided this transitional preview into her next point:Having seen the dangers of our anti-pesticide attitude, we can now look to some solutions to stop the trend toward organic foods.19Having heard this preview, her listeners expected her next to discuss solutions to the problems associated with organic farming. Their anticipation increased the likeli- hood that they would later remember the information.Sometimes speakers couch internal previews in the form of questions they plan to answer. Note how the question in this example provides an internal preview:Now that we know about the problem of hotel security and some of its causes and impacts, the question remains, what can we do, as potential travelers and potential victims, to protect ourselves?20Just as anticipating an idea helps audience members remember it, so mentally an- swering a question helps them plant the answer firmly in their minds.Summaries Like previews, summaries provide additional exposure to a speaker’s ideas and can help ensure that audience members will grasp and remember them. Most speakers use two types of summaries: the final summary and the internal summary.A final summary occurs just before the end of a speech, often doing double duty as a transition between the body and the conclusion.The final summary is the opposite of the preview statement. The preview state- ment gives an audience their first exposure to a speaker’s main ideas

the final sum- mary gives them their last exposure to those ideas. Here is an example of a final summary from a speech on the U.S. Customs:

internal preview A statement in the body of a speech that introduces and outlines ideas that will be developed as the speech progresses

CONSIDER THE

AUDIENCE

Supplementing Signposts with Presentation Aids 177

Today, we have focused on the failing U.S. Customs Service. We have asked several important questions, such as “Why is Customs having such a hard time doing its job?” and “What can we do to remedy this situation?” When the cause of a serious problem is unknown, the continuation of the dilemma is understandable. However, the cause for the failure of the U.S. Customs Service is known: a lack of personnel. Given that fact and our understanding that Customs is vital to America’s interests, it would be foolish not to rectify this situation.21

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker

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